If you lack an understanding of the print process, need help with creative direction or are unsure of the costs involved, you need a printer that can work with you as a partner. This avoids complications and ensures you get the result you want.
The Volunteering Services Unit (VSU) at the University College of London (UCL) helps students get involved in local community projects that make a real difference to people’s lives. It wanted to create an annual report that students would want to pick up and read and that would showcase its achievements in a visual way.
With little knowledge on how this could be done, it was important to UCL (VSU) that it could work with a vendor that would both provide creative ideas and guide it through the process.
A student friendly format
After discussing the annual report’s objectives with UCL (VSU), Print Worx’s creative team devised concepts for both an online and print version.
To reflect that VSU was a student organisation, we developed a vibrant scrapbook style concept that was awash with colour. A different colour was used for each section so that readers could navigate it easily and find the parts of personal interest. Rather than have long lists of numbers, statistical data was represented in easy to read graphics that quickly communicated VSU’s successes.
For the report to stand out while also being easy to hold, we opted for an unusual 210 mm square size. While only 750 copies were to be printed, the report would be read and passed around by a lot of students.
So a sturdy 300g gloss artboard cover was used for increased longevity. The inner pages were printed on 170g gloss artboard, while the whole report was finished with a gloss machine varnish to give it a beautiful, high impact finish.
Creating campaigns that lead to action
This project’s success was as a result of the close collaboration between UCL (VSU) and Print Worx. While we provided the creative ideas and print expertise, UCL’s (VSU) team ensured any production complications and budget constraints were promptly addressed and ironed out along the way. This led to the creation of a strikingly designed report that VSU could be proud of and helped to persuade more students to volunteer for charitable projects.
UCL (VSU) John said, “We’d never imagined that something as standard as an annual report could be brought to life with such colour and style. Its size and eye catching design mean we constantly see it being picked up and read by students and encouraging more of them to get involved in what we do.”
Print Worx is ready to guide you
When designed with the audience in mind, print campaigns can be very powerful at inspiring and motivating people to take action. Print Worx is here to help you get the maximum response from your campaigns with our creative ideas and understanding of key audiences.
Drop us an email or give us a call, and we’ll be happy to discuss how we can create a vibrant and engaging print campaign for your organisation.