When you run a charity, you want to ensure as much funding as possible goes towards supporting your cause.
Case Study
But at the same time you need to invest in promotion to attract donations. This is why you need to work with a cost effective yet high value printer that can optimise your funding over the long-term.
Founded in 1993, Together for Animals raises funds to help animals in need in both the UK and overseas. For over 10 years, Print Worx has helped it increase its supporter base with outreach campaigns.
Together for Animals wanted to rebrand the look and feel of its newsletter to make it more engaging and attract more donations. It also wanted to keep print and distribution costs to a minimum.
Drawing on our expertise in cost control, Print Worx’s design team identified a way of taking the newsletter from mono to full colour at no additional cost.
Further savings were gained by cleansing its database and eliminating invalid addresses, gone aways and returned mailings.
More impact at less cost
In total, 6,000 copies of the six-page A4 newsletter were printed in full colour on 130 gsm silk. They were cross folded to A5 to further reduce postage costs.
In the envelope we also included a personalised covering letter, a full colour questionnaire and a business reply envelope for donations.
The entire package was enclosed in clear poly bags to add visual impact. They were posted via Mailsort 3 for the lowest possible postage costs.
To further save time and money, the reverse of the carrier sheet doubled as a donation form.
Increased circulation and donations
The design changes Print Worx implemented helped Together for Animals enhance its publication without having to divert funds from its charity work.
The enhanced design also helped to increase circulation to over 9,000 copies and attract more donations as a result.
Lucy from Together for Animals said, “We’ve been working with Print Worx for more than a decade, and they have been instrumental in helping us grow our charity with vibrant and appealing print campaigns. They also constantly find ways of keeping the costs down, which means we gain more donations while saving more money for our charity, making it a win-win every time.”
Print Worx can be your long-term print partner
Together for Animals is just one of many clients we’ve been working with for over ten years. When we have a long-term relationship with you, we are able to develop a deeper understanding of your business and find ongoing cost savings with the advances in print and mailing technology.
If you are looking for a long-term print partner you can rely on, get in touch to discuss how we can grow your brand with the power of printed outreach.