“Who needs business cards?” That’s the topic of conversation between some young individuals as they post their opinions on twitter. “Business cards and business card printing is here to stay!”
But are they still relevant? We can recall customers back in the noughties informing us the future were business cards held on mini compact disks. “Just insert the disk into your PC or laptop to read the business card”, they said. Who knew 10 to 15 years on, few would even need such a device for use in the digital environment and that business card printing would still be very much in demand.
Social media can only promote your business so far. Just think of that last networking event, conference or new client meeting, your contact didn’t ask you if you were on LinkedIn or Twitter to start with, they probably asked you for a business card. There is a natural assumption that you will exchange business cards when discussing business at that exhibition for instance. If you don’t have one, you are likely to look pretty amateur and ill-prepared without the aid of business card printing.
There has been little shift in the use of business cards over the years. They are still relevant and more than ever compliment your brand, website and other marketing efforts to act as a personal reflection on you, your business, your products and your service.
Gone are the days when business card printing was just ink on paper. Now people are competing to have unique and powerful cards that not only start conversations but ensure that you are remembered time and time again when someone recalls that introduction. Their purpose is not just to share your contact information, it sets you apart from your competitors and guides your customers to seek further information.
Business cards give the impression you are professional at what you do. Print Worx offer more than just than a simple quick fix business card printing solution. We print hundreds of business cards a month from sturdy matt-laminated cards that stand the test of time, to unique cards with a range of colour foils, embossments, coloured edge printing and a range of boards that will add the wow factor to any introduction. The opportunities are almost limitless.